The combined value of the ten cards inside a typical Ascended Heroes god pack, depending on which specific SIRs and MARs it contains, runs from approximately 400 to well over 1,000
They are designed to create a luxury market that, and in effect, helps keep the price of regular cards lower for the average player
To see why lets do some maths
A PSA gem mint 10-graded Gold Star Charizard is currently the most expensive auction with a $10,500 bid
Each deck set includes 1 ready-to-play deck of 100 Magic cards (2 Traditional Foil Legendary cards, 98 nonfoil cards), a 2-card Collector Booster Sample Pack (contains 2 alt-border cards, with 1 Traditional Foil or nonfoil card of rarity Rare or higher and 1 Traditional Foil Uncommon card), 1 foil-etched Display Commander (a thick cardstock copy of the commander card with foil etched into the cards border and art), 10 double-sided tokens, 1 deck box (can hold 100 sleeved cards), 1 Life Wheel, 1 strategy insert, and 1 reference card.
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