Consumer Behaviour A European Outlook: A European Outlook ThiemeMeulenhoff variërend van niveaus A1 tot

variërend van niveaus A1 tot C2

Author: Johan Klungel

- Information and media

and student assessment

the famous Belgian detective Hercule Poirot is called in to find the killer

Consumer Behaviour A European Outlook: A European Outlook ThiemeMeulenhoff variërend van niveaus A1 totA European Outlook This study book covers consumer behaviour in depth and focuses on what consumers buy, but especially also why they buy, when, where and how they evaluate their purchase and ultimately dispose of it. The second edition has been thoroughly adapted to the European market and highlights the key concepts in consumer behaviour. The authors show how marketers apply these principles when developing and implementing marketing strategies. The