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Hiermee is het geschikt voor gebruik in studieprogramma’s en als naslagwerk binnen de onderwijspraktijk
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Viral Marketing: The Science of Sharing divergent Hiermee is het geschikt voorThe Science of Sharing deals with the principles of viral marketing based on original research of more than two years by the team of the Ehrenberg Bass Institute for Marketing Science. This study book offers well founded insights into the sharing of videos and the influence of creative elements on memory and consumer behavior. Summary The book debunks the myth that viral successes are simply random. Through rigorous research using five datasets and
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