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Novo Nordisk's FY2024 results confirmed the structural nature of the GLP-1 demand wave: total revenues grew 26% to DKK 290.4 billion (approximately USD 41 billion), with Obesity care revenues up 56% to DKK 65.1 billion (approximately USD 8.2 billion)
(Malay Mail 2025 report on KKM investigation).
Nature 430 , 476480 (2004)
The survey indicated that GLP-1 users are changing their behavior, with more than half reported decreased appetite, 40% fewer food cravings, around 30% less frequent restaurant or take-out spending, and about 35% smaller portions, "lighter" choices or not finishing meals