IT CONTAINS ARTIFICIAL SWEETENERS AND IS FOR CALORIE-CONSCIOUS
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A patient in Newport Beach may have different needs from a patient in Laguna Hills or Rancho Santa Margarita, but the core goal is the same: to receive a medically guided plan that is practical, safe, and easier to maintain
doi: 10.1038/s41573-019-0016-5 193 Plaza-DiazJ.Ruiz-OjedaF
Cancer Diagn Progn
Whilst the market is currently led by Novo Nordisks semaglutide (Ozempic/Wegovy) and Eli Lillys tirzepatide (Mounjaro/Zepbound), stronger competition is expected with new entrants (Boehringer Ingelheim, Amgen, Pfizer, Roche amongst others) offering novel mechanisms (dual agonists, triple agonists and amylins), formulations (oral vs injectable) and dosing regimens (daily vs weekly vs monthly).