doi: 10.3389/fmicb.2017.01725 535 BlaakEECanforaEETheisSFrostGGroenAKMithieuxGet al
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J., Veierod, M
However, Hims faced swift backlash from Novo Nordisk , which called the move an unlawful attempt to "mass-market an unapproved, inauthentic and untested knock-off semaglutide pill." The Danish pharma giant continued: "The action by Hims & Hers is illegal mass compounding that poses a significant risk to patient safety." "Novo Nordisk will take legal and regulatory action to protect patients, our intellectual property and the integrity of the US gold-standard drug approval framework." "This is another example of Hims & Hers' historic behaviour of duping the American public with knock-off GLP-1 products and the FDA has previously warned them about their deceptive advertising of GLP-1 knock-offs." Hims' compounded drug is not FDA-approved and has not undergone clinical trials to demonstrate efficacy