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What makes these findings particularly noteworthy is their consistency
Chicago Dutta, Sanchari Sinha Dutta
Ding, F
Example prompts: "What's the difference between a GLP-1 and a GIP agonist?" "Are GLP-1 supplements the same as GLP-1 drugs?" "What are the long-term effects of GLP-1 medications?" "Whats the difference between Wegovy and Ozempic?" "What is Tirzepatide and how does it work?" Example content opportunities: Active Evaluator Details: ~20% of conversations, most transient user base (aka most likely to move between different archetypes) Who they are: Predominantly male (~65%), median age of mid-30s, slightly below-median income Overview: About a quarter of Active Evaluators retreat back to being Knowledge Seekers rather than committing, and roughly 18% of Regimen Planners cycle back to being Active Evaluators
Applying on a broken barrier
