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I'm Afraid Debbie from Marketing Has Left for the Day Format:Paperback "Reads like a love songHow to Use Behavioural Design to Create Change in the Real World In this ground breaking book, author Morten Mnster presents a set of rules that individuals and companies can follow to bring about necessary change. Using behavioural design and an accessible four step method, he shows how people can be persuaded to do one thing instead of another and thereby achieve success. By examining an array of examples drawn from business, government, various