You want 0/3 reach in ramp decks to survive the early game and ramp
But you harness it by paying seven mana which exiles a creature you control
Brainstorm Aside from being a generally decent card, you can cheat the fairness on Brainstorm by shuffling away the cards you put back on top, usually with a fetchland
Though it's a huge blow out if someone kills The Great Synthesis after chapter two, as you'll have bounced your own commander to hand and be left with no resources except the 14+ cards in your hand (how will you cope?), if you are able to get the final chapter off, it's basically a guaranteed game over
Many creatures have a "party creature type" almost coincidently tacked onto them, too, so the deck gets to play some generally powerful creatures that overlap with the strategy
Bequeathal Turn creature destruction into card draw with this one-off Skullclamp effect