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Jumpstart boosters reduce the mental load it takes to build decks, and helps show how cards work in more situations with fewer games to play
While not as novel as Id like, there is something to be said for effectiveness
Final Fantasy's Jobs Remain a Huge Staple Even in Magic: The Gathering The "Job select" mechanic is to represent the series' RPG roots, starting with the first Final Fantasy game, and coming in the form of cards like White Mage's Staff and Black Mage's Rod
Wizards isn't confident about its ability to design for Modern without having this effect, "our ability to balance them wasn't as efficient as premier sets", and making UB cards at a Standard format power level will presumably have a lower impact on Modern
If all of a spell's targets become illegal, that spell doesn't resolve