"Cloud, Ex-SOLDIER" is a 4/4 Creature with Haste, and his main mechanic is facilitating card-draws through your equipped creatures
There arent a lot cards that are just generically good
The silver banner on this Maui card marks him as a Steel ink character, one of Lorcanas six color-coded card types, which each focus on different strategies
Getting him into play early and threatening to get discounts on Equipments or Vehicles may pressure opponents into dealing with Cid, which then gives you more opportunities to get equipped creatures or monster Vehicles to connect safely
Ashe, Princess of Dalmasca is a bit on the slow side and only playable in decks with a high concentration of artifacts, but the payoff of filtered card draw when it attacks is high enough to want to support it
That stacks fast in token-heavy or aristocrats shells