This is an extremely strong card that can turn the tides of battle, and a card that red decks would definitely won't mind adding
The set had an "artist matters" theme and I was making a card that could force people to discard all the non-land cards in their hand by a named artist
It takes very little for The Ring Goes South to exceed that
When on the play your goal is to make an aggressive start with low-cost questers like Taffyta Muttonfudge, Ruthless Rival and Evasive characters like Archimedes, Exasperated Owl and Bruni, Fire Salamander
Just casting him and getting him to live through your turn is devastating enough for your opponent, and he's a strong win more card if you're already leading
For example in this deck, with a heavy ramp strategy and Gishath, Suns Avatar, we expect to be able to cheat/ramp our bigger Dinosaurs into play rather than actually cast them and with Gishath, Suns Avatar that is much more consistent than the statistics numbers shown