Cards like Queen Brahne, Red Mages Rapier and Sidequest: Play Blitzball can generate big rewards if you are able to get through, which makes the keywords from Coral Sword and Item Shopkeep very valuable
Some of these deathtouch creatures are a cut above the rest, capable of taking out tons of creatures or even giving your other creatures deathtouch just by being in play
Niko Aris' -1 ability is great as well, letting you create even more Shard tokens
You cant break that with blinking, though, but the card is still pretty strong
Instant speed removal or yet another way do draw and/or trigger
(Thanks to Alex Lapp of Commander Spellbook and The Social Contract podcast for those numbers!) As these three examples show, many super-wordy cards are casualties of being printed at a time before Wizards of the Coast started getting more careful with their card wordings