A spell cast this way enters the battlefield with its back face up
I guess fans don't want to pollute their Final Fantasy decks with a yucky Fallout card
For example, you might combine Bolas's Citadel and Aetherflux Reservoir, giving you card advantage and life to offset the life loss, or maybe have reanimate loops using Chainer, Dementia Master and Gray Merchant of Asphodel
Having copies of this card is very good, considering that you can crew all the copies (or make them crew themselves!) and attack in the air for a ton
As a staple in Merfolk typal decks in Modern, Lord of Atlantis is a cool addition to The List, and given the Merfolk theme associated with the original Ixalan block, seeing this card as a special guest isnt too surprising
This will trigger Vito (or Sanguine Bond), and make them lose the amount you just gained